I am a big fan of A/B Split testing. You never can tell when somewhat minor changes and tweaks can really make a difference. When the overall design is destined to stay the same, but you want to squeeze every ounce you can out of your traffic, this is where A/B Split testing can help.
Read & Discuss »If you’ve read my previous article on “3 Reasons Not to Use Tables for Layout”, you might be left with a question rumbling around in your grey matter. How do I layout content on a website if not with Tables?
Read & Discuss »Tables used to be the only option to design a webpage. Of course we are talking about as far back as the Model T is to the automobile. The entire webpage was one large table, which then dropped down into several smaller tables. Sometimes the extent of the tables was huge and in turn very difficult to manage.
Read & Discuss »You’ve listened to your prospect’s needs; outlined the benefits of your options; and generally gone out of your way to help them. So why do they still back out of buying?
Read & Discuss »Marketing has seen a huge amount of change in the last five years. Tactics that used to work are now out-dated. Are you making the most of all the new trends?
Read & Discuss »Your browsing the web. You find something you want to buy. You go through the checkout process. On the payment page you type the first number of your credit card and a little drop down appears with your entire credit card number. What’s your first thought? Do you ignore it? Do you go oh crap how’d that happen? I know when I’m browsing I don’t want my credit card number stored in the browser that I’m visiting strange websites with. Just doesn’t sound safe at all to me, especially since that AutoComplete feature doesn’t encrypt anything.
Read & Discuss »A client recently hit me up about editing their website. They want to be able to create yellow boxes here, and green boxes over there, and now they need orange buttons and blue buttons, oh and I’d really like purple buttons just in case. I sense that the client often gets frustrated with not knowing [...]
Read & Discuss »One of my more favorite online authors to watch and read their blog entries is Seth Godin. Not to mention I’ve read most of his books. Recently he wrote a post about having your email address on your website entitled Promiscuous dispersal of your email address. I always like Mr. Godin’s posts, and I can [...]
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