In this article I discuss a few of the Myths around using Google Analytics compared to Log File Analytics. Any system you choose is potentially going to be inaccurate to some degree, so choosing the most accurate, precise method should be your goal. In addition, what are you really trying to track?
Read & Discuss »I get lots of questions on how to install particular website analyzers. Oddly enough, I don’t normally get questions about what to use or what to even track. Instead I usually get questions about how to use the application they’ve already set their mind on. This is fine as long as you understand or have taken at least a little time to understand what you are using and you are confident in your choice. If you are just using something to have something then maybe taking a little time to reconsider would be wise.
Read & Discuss »Even when I first started using Google Analytics I always preferred to put the tracking code at the top of the page. It just made more sense to me to make sure that I didn’t loose or miss some visitors in the statistics. I understand why it is normally recommended to add it to the bottom. By putting it at the bottom it allows your entire page to load, and the last thing to load is the Google Analytics so that the visitors can view the page faster. But here’s where the Asynchronous Tracking can help out. This code is designed to load first in the
tags of your page, and it will load at the same time as your page. This prevents any delays, but also ensures you are getting the statistics you really need. Read & Discuss »
